Dan's Marketing Blog
Saturday, April 23, 2011
In Response to Erik's "Stumble Upon" Post
Ramuntos Promotion
My question is wondering whether people think that promotional skemes like this actually pay off in the long run and if anyone at this same experience that I did at Ramuntos?
Sunday, April 10, 2011
In Response to Aubrey's post on Google "Plus One"
In response to the question of whether or not the Google plus one button will make Google more competitive to social networking sites, I would say that it definitely will. I don't think that this is going to prevent people from using social networking sites like facebook less often but I do think that it will bring more attention to Google. I think that the area that Google will see the most impact on will be with businesses. The advertising business is huge now-a-days and it is the only reason that made facebook worth as much money as it is. With companies now being able to add this Google plus one button to their page it will give them another way to advertise besides on facebook. Some companies may look at this as an even more effective way to advertise than facebook because this will open up their ads to who ever is using the world wide web and not just people on facebook. I am predicting that this Google plus one button will be extremely successful and large companies may rather want to advertise with this Google tool instead of facebook because it allows you to reach so many more people.
Product Placement and Supermarkets
I think that this is a very affective tool that supermarkets use and it is an extremely important aspect of shopping. The more that items are at my eye level the more I'm going to notice those products and not the products on the bottom shelves. I think that this concept is effective but I am wondering if other people think this way as well, or if placement on shelf levels don't matter to them when they are shopping?
Sunday, April 3, 2011
In Response to Abby's "Starbucks and Keurig team up" Post
After finishing this article, I realized what a good marketing plan this was. Why not make a deal to sell one of the most popular coffee brands in one of the most used coffee makers? This is going to benefit both Starbucks and Green Mountain and I think they will see tremendous profits as their outcome. Do you agree that this is a good idea, or do you think one of these companys will hurt in the long run?
I do agree with you that this was a good idea for Starbucks and Keurig to team up. One thing I learned from reading your post was that Green Mountain Coffee Roasters Inc. owns the Keurig coffee machines. The Keurig coffee maker is an extremely popular product and by teaming up with Starbucks it can only help their image. As of lately Green Mountain Coffee is having a hard time defending their image because of the accounting fraud that phased them just a few months ago. Anything that this company can do to reestablish their credibility with the public is going to be beneficial to them. Also as Abby stated since Starbucks is one of the most used coffee brands why would they not want to serve their coffee in one of the most used coffee machines. Not only will this bring in profits for Starbucks when people buy there coffee cups to make in the Keurig Coffee maker but the popularity of Starbucks could in return make people go out and buy the Keuirg so they can have Starbucks coffee in there in their homes. All in all I think that this was a smart move by both Starbucks and by Green Mountain and I believe that both companies should see profits stem from this relationship.
I do agree with you that this was a good idea for Starbucks and Keurig to team up. One thing I learned from reading your post was that Green Mountain Coffee Roasters Inc. owns the Keurig coffee machines. The Keurig coffee maker is an extremely popular product and by teaming up with Starbucks it can only help their image. As of lately Green Mountain Coffee is having a hard time defending their image because of the accounting fraud that phased them just a few months ago. Anything that this company can do to reestablish their credibility with the public is going to be beneficial to them. Also as Abby stated since Starbucks is one of the most used coffee brands why would they not want to serve their coffee in one of the most used coffee machines. Not only will this bring in profits for Starbucks when people buy there coffee cups to make in the Keurig Coffee maker but the popularity of Starbucks could in return make people go out and buy the Keuirg so they can have Starbucks coffee in there in their homes. All in all I think that this was a smart move by both Starbucks and by Green Mountain and I believe that both companies should see profits stem from this relationship.
The Overspent American
After watching the video titled "The Overspent American" it really got me interested in the concept and really made me question the lifestyle that Americans are living at the moment. In today's reality every person wants to have the best of everything and have an extremely lavish lifestyle. It seems to be a common trend that people are always comparing themselves to others and they always want to have bigger and better things. The saying used to go "keeping up with the Jones's" which meant that the Jones's were a family that you looked up to and wanted to have the same lifestyle as. The thing about this though that made this concept okay was that the Jones's were a family that lived in the same neighborhood as you and had around the same yearly income. Although now-a-days this saying has changed to "keeping up with the Gates". This concept goes along with the theory that everyone is constantly comparing themselves to each other and wants to have the bigger and better thing. The saying means that instead of looking up to the Jones's who were a family in your neighborhood with the same social class, you are now looking up to the Gates who is a family that is extremely rich and has a lifestyle that 90 percent or more of the population will never be able to have. This thought process that people are stuck in has caused people to enter into a lifestyle called work-to-spend.
The most interesting thing about this video was that in the past there was a time when America was moving towards a leisure society that was going to consist of a four day work week and a three day weekend. I think that this concept makes so much sense and I believe that if this was ever put into affect than people would enjoy life much more. I think that people would not be as stressed and if we just added one more hour to each work day than it would make a 4 day work week possible and everyone would have a better quality of life. I'm wondering if other people agree with me and if they think that a four day work week and a three day weekend is logical?
The most interesting thing about this video was that in the past there was a time when America was moving towards a leisure society that was going to consist of a four day work week and a three day weekend. I think that this concept makes so much sense and I believe that if this was ever put into affect than people would enjoy life much more. I think that people would not be as stressed and if we just added one more hour to each work day than it would make a 4 day work week possible and everyone would have a better quality of life. I'm wondering if other people agree with me and if they think that a four day work week and a three day weekend is logical?
Sunday, March 27, 2011
In Response to Erik Bergstroms "Tweet Tweet... BOOOMMM" post
To answer your question Erik, I would have to strongly agree with you when you said you believe that there is a greater meaning to social networking than just a way to meet people, advertise, or follow the stars. Like you said our generation is moving towards and possibly has reached a point where face-to-face communication is almost hard to come by. Now-a-days it seems as though people prefer to send a text, an email, or write on the persons facebook wall rather than call them or talk face-to-face. Although I am guilty of this as well I do believe that it is hurting us more than it is helping us as a society. Yes you can make the argument that it is convenient and it also gives you time to think about what you want to say before actually saying it, but all in all I believe this is having a negative impact. Getting rid of face-to-face communication between people is going to make everyone's social kills diminish rapidly and when it comes time for our generation and future generations to go on job interviews is one aspect where this will become a problem. Also one of the biggest reasons for why this has a negative impact is that without face-to-face communication you completely lose out on the tone in which people say things and their initial reactions, which can sometimes be more important than what their actually saying. Social Networking like facebook does have many positives but when it becomes addictive like it does to the majority of people I know many problems occur. Just a few days ago I decided to deactivate my facebook profile because I felt as though it was having a negative impact on me, and I do think that life will be easier without it. This is an extremely important issue and I think that people should really start to consider the possible negative ramification that social networking sites can have.
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