Sunday, March 27, 2011

In Response to Erik Bergstroms "Tweet Tweet... BOOOMMM" post

To answer your question Erik, I would have to strongly agree with you when you said you believe that there is a greater meaning to social networking than just a way to meet people, advertise, or follow the stars. Like you said our generation is moving towards and possibly has reached a point where face-to-face communication is almost hard to come by. Now-a-days it seems as though people prefer to send a text, an email, or write on the persons facebook wall rather than call them or talk face-to-face. Although I am guilty of this as well I do believe that it is hurting us more than it is helping us as a society. Yes you can make the argument that it is convenient and it also gives you time to think about what you want to say before actually saying it, but all in all I believe this is having a negative impact. Getting rid of face-to-face communication between people is going to make everyone's social kills diminish rapidly and when it comes time for our generation and future generations to go on job interviews is one aspect where this will become a problem. Also one of the biggest reasons for why this has a negative impact is that without face-to-face communication you completely lose out on the tone in which people say things and their initial reactions, which can sometimes be more important than what their actually saying. Social Networking like facebook does have many positives but when it becomes addictive like it does to the majority of people I know many problems occur. Just a few days ago I decided to deactivate my facebook profile because I felt as though it was having a negative impact on me, and I do think that life will be easier without it. This is an extremely important issue and I think that people should really start to consider the possible negative ramification that social networking sites can have.

Sun Drop

      The other day I was watching TV and a commercial came on for a new soda called Sun Drop. The commercial caught my attention because of the the humor that was displayed through a girl drinking the soda and dancing to the popular song from Snoop Dog called Drop It Like It's Hot. The song was what originally drew me in and then when I looked up at the TV there was a girl drinking the soda and dancing in places where she seemed very out of place. This was very comedic to me and it made me pay attention to the product that was being advertised which was Sun Drop. After watching this commercial I was very intrigued by this new citrus soda, so I did a little research on it. I was surprised to find out that what I though was a new soda was actually developed in New Haven, Missouri in 1949. I found out that it was invented by a man named Charles Lazier who happened to be a salesman of beverage concentrates at the time. He was driving around in his car one day and all the sudden had a light bulb go off in his head with the idea for the perfect soda. He wrote down the receipt for the soda and gave it to his son Charles Jr who would go on to create it. Sun Drop was initially launched in 1951 with the original name of Sundrop Golden Cola or Golden Girl Cola. The rights to the soda was passed between a few different companies until it was finally acquired by Dr. Pepper who is producing the soda today and distributing it nationwide for the first time ever. It seems as though Dr. Pepper is trying to market this product towards the younger age group and my first thought was that it reminded me of how sprite is marketed. Sprite has taken a movement to market towards my age group and has done so through hip hop. That is why I made a connection between these two products. I am interested to see and wondering if people will think that Sun Drop will strive in the beverage market?