Charity Fraud featuring U2's Bono

After recently reading an article and also hearing chatter of allegations towards Bono, I have learned he is now involved in a Scandal that includes his charity and fraud occurring. In the article that I read, it alleged that Bono's charity named ONE only donates one percent of their proceeds to the actual cause. Over 50 percent goes to paying salaries of the workers and the rest goes to promoting their campaign for the cause. Mostly talked about, his charity is dedicated to fighting poverty in Africa and Aids Worldwide. If these allegations turn out to be true it is definitely is going to put a dent in his image. In my opinion this is one of the lowest things that you could steep to and shows poor decision making as someone who is supposed to be a role model. Although he is still a normal person like anyone else he is still held at a higher standard than most because of his ability to persuade people. When you are someone as famous and popular as he is a lot of people would see him and think that this is a great cause to help, when in fact hardly any of your money is actually helping.
When his charity was confronted about this matter they responded by saying the money goes towards promoting for the charity and they defended how the charity is run. Ethics is a huge issue in this case and their is absolutely no question that if these allegations turn out to be true Bono will never be looked at the same again.

In responce to Erik Bergstrom's "Super" Marketing post

I agree with everything that Erik said in his post about the Super Bowl. Every year when the Super Bowl comes, I always here people saying how excited they are to watch it. The funny thing about this comment is that a lot of times the people that are saying this are only watching the game for the commercials. Whether you are a football fan or not the majority of the public watch the Super Bowl and company's have definitely made it a priority to advertise during it. The Super Bowl is considered one of the most watched programs of every year as this past year, viewer turnout ended up at around an estimated 111 million viewers. It is because of numbers like this the company's shell out millions of dollars for as little as a 30 second commercial. With a number like 111 million people watching it is no wonder why marketers take advantage of this once a year phenomena.

As to Fords newest marketing campaign with their new gas saving Focus I would once again agree with Erik that this is their attempt to show off their gas saving car. As Erik stated Toyota and Honda pretty much have this market locked down and it is a market that Ford needs to get into if they want to keep up with their competitors. Ford and their slogan "Built Ford Tough" has always had the image of, and been known for building quality trucks. However now-a-days gas saving cars are all the rage as the "Go Green" movement has swept the nation and people are demanding more fuel efficient vehicles.