After finishing this article, I realized what a good marketing plan this was. Why not make a deal to sell one of the most popular coffee brands in one of the most used coffee makers? This is going to benefit both Starbucks and Green Mountain and I think they will see tremendous profits as their outcome. Do you agree that this is a good idea, or do you think one of these companys will hurt in the long run?
I do agree with you that this was a good idea for Starbucks and Keurig to team up. One thing I learned from reading your post was that Green Mountain Coffee Roasters Inc. owns the Keurig coffee machines. The Keurig coffee maker is an extremely popular product and by teaming up with Starbucks it can only help their image. As of lately Green Mountain Coffee is having a hard time defending their image because of the accounting fraud that phased them just a few months ago. Anything that this company can do to reestablish their credibility with the public is going to be beneficial to them. Also as Abby stated since Starbucks is one of the most used coffee brands why would they not want to serve their coffee in one of the most used coffee machines. Not only will this bring in profits for Starbucks when people buy there coffee cups to make in the Keurig Coffee maker but the popularity of Starbucks could in return make people go out and buy the Keuirg so they can have Starbucks coffee in there in their homes. All in all I think that this was a smart move by both Starbucks and by Green Mountain and I believe that both companies should see profits stem from this relationship.
No comments:
Post a Comment